Voice and tone guide
The challenge: The marketing team wrote email campaigns and website copy, the sales team wrote letters to prospects, the communications group wrote press releases, HR wrote job listings, and the product team wrote UX copy. How could we ensure that all this content effectively and accurately reflected our brand?
I created a voice and tone guide to support and reinforce the core tenets of the JSTOR brand.
The guide quickly started aligning the way the organization communicated, providing users with a seamless experience and building their trust.